Real Estate Email Marketing Guide & Strategy for Real Estate

6 min readAug 7, 2022

Real estate agents and business owners keep looking for new prospective buyers and sellers to generate better sales and revenue. As a real estate agent, you also keep increasing your client base, which is why implementing an email marketing campaign is necessary. Using email marketing, you can nurture your prospects in the best way and help them get the best value for what they are looking for.

Real Estate Email Marketing Guide & Strategy for Real Estate
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So, if you are a realtor and want to use email marketing to build your business and stay ahead of the competition. You will learn the benefits of email marketing for the real estate business, some common types of real estate email marketing campaigns you can use, and some fresh tips to execute real estate email marketing that maximises your earnings.

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4 Benefits of Email Marketing for Real Estate Business and Agents

Email Marketing for Real Estate agents and businesses has many advantages. Before the internet, marketers used to contact leads to generate sales directly. They also used to use traditional marketing, which was so expensive. However, internet transformation has changed many things and provided many realtors opportunities. Here are some unavoidable benefits of email marketing for real estate businesses that you will love to achieve.

#1. Accessible

Traditional or direct marketing is expensive as you spend on designing, printing, and mailing the marketing collateral. However, email marketing is also investment-oriented and requires paying for email software, getting email copy, and designing it for prospects. But it’s far cheaper than direct marketing; you can decide the scale of your email marketing campaign. Your marketing budget depends on whether you want to send 10,000 or 100 emails monthly. Additionally, an email marketing strategy also gives better results.

#2. Highly Targeted

It is a significant advantage of email marketing campaigns; it’s highly targeted when you earn an emailing list. You can create a campaign based on geography, interest, and other factors. Many email marketing experts segment the emailing list based on zip code, income level, and other factors. Also, you can decide on the email format based on your prospect’s buying journey. If the buyer is in the early stage of finding a new home, you can send an email on newly listed properties. However, when buyers know you and have already visited the site, you can share emails on new discounts and buying options.

#3. Saves Time

Realtors require a fast and effective marketing strategy like email marketing. It sends instantly and also drives faster responses than traditional mails. Sending a bunch of emails is not all-in-one marketing, but it’s the ideal way to reach as many leads as you can in fewer times and get their feedback as soon as possible. You can monitor the click rate, response rate, and lead generation ratio when you use the email tool to save time and make better campaigns next time.

Real Estate Email Marketing Guide & Strategy for Real Estate
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#4. Data-Driven Strategy

Many email marketing software available these days allows you to track the performance of emails. You can measure how many people have clicked and read emails, how many emails drove a query or purchase, and which email performed better than other copies. Using these data, you can build a better email strategy next time. So, it’s also a noticeable benefit of email marketing for real estate agents.

4 Common Types of Real Estate Marketing Campaigns

Before you email your real estate leads, you must know the topics your prospects will love to know about. Because if you send targeted emails, you generate more conversions. Below are the real estate marketing campaigns you might send your leads to.

#1. Marketing Trend Email Update

Are prices of houses and other properties rising or falling? Your prospective buyers will love to know about such a trend. You can even consider sending property trends in your area compared to nationally. Provide such property trend information to help your leads to know about it and make other decisions.

#2. Real Estate Advice Emails

What if you educate your buyers or sellers about negotiating to price, choosing finance options, and finding the right homes for them? You can provide your personal experience or the linked articles that offer the same news. You build trust and get better conversion by sending real estate advice emails.

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#3. New Property Listing Email

Many real estate agents email prospective buyers and sellers when new property lists on the website. Some also send such listing emails on a weekly or monthly basis. You can decide the frequency based on your prospect’s interest. If you see your important client does personal searches, you can send personalised emails to give better and more convenient options.

#4. Real Estate Business Update

Your email marketing campaign for real estate business growth includes sending a newsletter on office news, new agents, and success stories. You can also share great emails on customer testimonials to get maximum calls from prospects. It’s good to not always talk about yourself, but it is still essential to inform prospects about some new achievements your business does.

Real Estate Email Marketing Guide & Strategy for Real Estate
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4 Fresh Tips for Real Estate Email Marketing

While implementing your comprehensive email marketing campaigns, remember to use some basic and simple tips because not following them can affect campaign performance.

#1. Gain Email Lists than Buying

Many marketers buy email lists from a third party; it’s not a healthy strategy to implement. Buying such an email list can badly affect ROI and decrease brand image. Instead, you can use social media and newsletters to build an email list. This method helps prevent emails to those who do not want to get the email from your company.

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#2. Send a Personalized Message.

A simple greeting and engaging message like you are talking is a great way to create a hook for potential buyers or sellers. It increases the chances of getting high clicks from the person who receives it. Also, you can create a newsletter based on a person’s interest. You can create a highly personalised email by adding a person’s name and using searched insights.

#3. Avoid Sending Unsolicited Emails.

Email is one of the effective ways to communicate with the potential client until you have permission. Suppose your prospective buyer or seller has subscribed to your email newsletter. Only then must you send emails to that client; people do not like when they get emails from marketers. So, you can use an email subscribe button on the website and get a mailing list first. It will help you build a list of highly convertible clients and people who wish to get updates from your side.

#4. Put Relevant & Actionable CTAs.

The email marketing campaign is a great way to share news and update your prospective buyer or seller. However, it’s also important to receive further communication to complete the conversation. Therefore, once you are finished sharing your emails, you must also add some call to action to help your recipient respond to the received email. The CTA can be the link to freshly updated property listings, a link to the agent you have assigned for further communication, or other CTAs that help your prospect make different decisions.

Real Estate Email Marketing Guide & Strategy for Real Estate
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The real estate business is growing in a tight space, and it’s a great opportunity for realty businesses and agents. If you want to maximise earning potential from your real estate business, you must implement an ideal email marketing strategy. It can potentially reach your clients engagingly and effectively. It also saves time and helps to maximise revenue. So, are you ready to use email marketing campaigns for your real estate business? Please let me know if you need help writing email copies or blogs for your real estate business.

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An freelance content writer and blogger I'm passionate about tech, finance, marketing and writing hacks, and I love to share my knowledge and tips with others.