Tech Mahindra Partners With Atento, Aiming To Offer GenAI-Enabled Business Transformation Solutions
Tech Mahindra has partnered with Atento, a leading CRM and BTO company to deliver end-to-end business transformation solutions and services using GenAI technologies. The newly formed partnership with Tech Mahindra and Atento also aims to offer customer experience (CX) consulting services for the US, Europe, Middle East, Africa, and Latin America regions.
The collaboration with these two IT companies will enable an extensive range of business processing outsourcing services available in over 50 languages. Offering BPO and BTO solutions will help business enterprises with enhanced operational efficiency, scalability, and flexibility, ultimately, helping them to deliver exceptional digital customer experience.
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These BPO solutions and services will be offered through the setting up and enforcement of an operating system (OS) and operating model (OM). These processes will utilize cutting-edge emerging technologies like GenAI, automation, process mining, virtual assistants, analytics, and conversational AI to help enterprises in their expansion and improve customer satisfaction.
Birendra Sen, business head of business process services at Tech Mahindra, said that, “At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our business process services to cater to the evolving needs of our customers. The partnership with Atento will further strengthen our joint positioning in the US, and Europe, and tap into new potential business opportunities in Latin America.
At this moment, Dimitris Oliveira, Atento CEO, said, “This alliance with one of the world’s leading IT companies underscores how Atento continues our ambition plans to become the leading provider of business transformation outsourcing in the market we operate, adding value to our clients in the full cycle of their CX transformation.”
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