How to Write Content That Sells
Content is a key pillar for every inbound marketing strategy that aims to target the right customer base, and drive sales and revenue. Yet, most content marketers fail to generate revenue from their content. A well-researched and optimized content helps the brand reach, attract, engage, and delight prospective customers and ultimately convert them into customers. Here are some tips to help you write content that sells and generates revenue.
How to Write Content That Sells
1. Start with a Sales-Focused Approach
If you want to write content that sells, always start with a sales-driven approach. The practical method of understanding if the content is sales-focused, is to figure out the portion of content that the sales team would like to integrate into sales processes immediately. Remember, if the content doesn’t help the sales team to attract prospects, it will also not help the organization generate new revenue.
2. Write for Audience Who are Likely to Convert
Content writers and markets often start writing by considering the top of the funnel, which includes who may consider the product and how they can learn about it. However, to write content that generates revenue for the business, it’s always advisable to write from the perspective of the bottom of the funnel. It means you should be writing content for leads already asking questions about your company’s product. This content can include cost, common issues, comparisons, reviews, and best-case scenarios. Prospective customers often ask about these common areas before buying a product from the company.
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3. Integrate Sales and Content Teams
The sales team every day gets new questions from prospective customers about the product and specifications. They are subject matter experts who may help you write a sales-driven blog or an article that will convert visitors into customers. If you are a content marketer or leading a content marketing team, it’s good to integrate sales and content marketing teams to open the door to better communication and to answer customers’ questions they are asking and willing to know about.
4. Add Learning Center to Company’s Website
Adding a blog section on the company’s official website is not the only thing businesses can offer prospective customers. You can offer many other resources to visitors who might be interested in knowing about your business and the products you sell. Therefore, along with a blog section where you keep posting SEO-friendly blogs and articles or company updates, it’s a smart decision to add a video section where your sales team can upload helpful videos around buyers’ guides, product information, and comparison. Further, you can also offer prospective customers an ebook, podcasts, guides, and many other resources that might be helpful for them.
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5. Measure Return on Investment
Determining if the piece of content has generated content for your business is key to success for the marketing and sales department. With proper ROI measures, it’s easier to understand the performance of the marketing and sales team and if investment drives desired results.
Conclusion
In today’s marketing world, where the content that sells is highly valued, it’s extremely important to understand the targeted audience, segment them properly, and integrate sales and content marketing teams so that they can write great content and answer customers’ actual questions. And once these strategies are implemented and measured, you can surely notice your content drives new sales and customers’ queries.
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