5 Easy Tweaks to Put an End to Your eCommerce Struggles
We all know driving traffic to your eCommerce website is challenging. But do you know what is even more challenging? It is converting SEO traffic into paying customers. No one is going to become a paid customer with the first visit.
Yet, some practical and straightforward tweaks can increase conversion on your website. If you want to learn these, you can read this article and learn these simple tweaks that will boost your organic conversion by 5x.
#1. Appealing & High-Quality Web Design
An appealing and high-quality web design is a must to increase organic conversion on your website. If you can not afford the time and money to make a website responsive and appealing. Why should your targeted customer spend hard-earned money on your website?
However, nowadays, there are many freelance marketplaces such as 99designs, Fiverr, and Upwork where you can find affordable and competition-crushing talents. If you do not have a creative in-house team, you can consider freelance talent and hire those. It will surely help you make your website responsive and customer friendly.
#2. Use Best Practices to Put Proper CTAs.
CTA stands for Call-To-Action, and you can use it in many ways. You can use CTAs in blogs, articles, social posts, landing page content, etc. But before using CTAs on your website, you must define the purpose.
You can ask to do a “free sign-up” or “book a free call” to get new leads. You can also keep the CTA color bold, so it attracts visitors and generates more leads. If you add a form filling the CTA, you must not ask too much. It can irritate the lead and force them to skip the CTAs action. However, it’s also essential to properly place the call to action to stay visible to every visitor.
#3. Must Work on Social Proofing
Product reviews and ratings work as a social proofing tool and motivate customers to buy the product. If your product has good ratings and reviews from customers, it will generate new customers.
Hence, whether you are a new or old brand, you all should focus on building a solid social proofing strategy. You can send a warm email and offer a gift to the customers who give reviews and ratings to your product.
#4. Price Drop Strategy for Wish List Items
When potential customers add the product to their wish list or add a cart option. It means the selected product has generated interest. And now you need to generate desire by dropping the prices and informing the customers.
Its impact will not be exact for every single customer. But still, you will see some good increase in the number of conversion rates and sales.
#5. Add a High-Quality Video for more Sales.
Most marketers consider video marketing as a traffic-generating tool. But it is also a great technique to multiply organic sales on the website. It has the potential to increase organic sales by 80% without any investment.
Hence, if you are also suffering to boost sales on your eCommerce website. In that case, you should consider producing high-quality video content and publishing it on sites like YouTube.
Conclusion
Ecommerce has the potential to become a multi-million company and make you a millionaire. But to achieve the same goal, you must know these simple tweaks to boost conversion on your website. Because the more conversion your eCommerce website will generate, the more profit you will make.
Thus, if you are also struggling to boost conversion of your eCommerce website. You can consider improving website design, creating video content, getting social proofing, and using relevant CTAs.
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